29 April, 2015
Closing Ceremony of Sales and Marketing Training Seminar in
SME Cloud Promotion Campaign
On 29 April 2015, the Closing Ceremony of Sales and Marketing Training Seminar in SME Cloud Promotion Campaign was held by SME Global Alliance and the Office of Government Chief Information Officer (OGCIO) at Hong Kong Productivity Council(HKPC) Conference Hall. This event enabled SMEs to better understand different cloud solutions. The topics of the training seminar included mobile power on demand, sales force automation, customer relationship management and e-Commerce, etc.
Mr. Hilton Law, ISL CEO, was honored to give a speech on the topic “Mobile Power on Demand”. The speech mainly focused on the trend and market research of using mobile device, the advantages of a mobile interactive reporting solution, and the challenges of the retail industry. Many attendees inquired about ReportNOW after this training seminar and they were interested in ReportNOW's functions for document approval, form designing and multi-media support.
Furthermore, Alibaba Group talked about e-Commerce with Sales and Marketing which included history of e-Commerce, market research of using e-Commerce, business to business (B2B) and business to consumer (B2C) online e-Commerce platform, and the importance of search engine optimization (SEO) keywords in e-Commerce. It reflects that nowadays digital marketing is the most important element for business to promote their brand and increase sales opportunities.